sample work

sample work

An e-commerce designer and entrepreneur best known for creating beautiful designs that convert. ex-Shopify, ex-Sharma Brands. Running Otherhalf Studio.

An e-commerce designer and entrepreneur best known for creating beautiful designs that convert. ex-Shopify, ex-Sharma Brands. Running Otherhalf Studio.

Salud

Salud elevates your health goals with nostalgic Latino flavors. While at Sharma Brands, I led the redesign of their e-commerce site which led to an increase in site conversion from 3.5% to 6% post launch.

Title

Salud

Salud elevates your health goals with nostalgic Latino flavors. While at Sharma Brands, I led the redesign of their e-commerce site which led to an increase in site conversion from 3.5% to 6% post launch.

Title

Salud

Salud elevates your health goals with nostalgic Latino flavors. While at Sharma Brands, I led the redesign of their e-commerce site which led to an increase in site conversion from 3.5% to 6% post launch.

Live site

TSC

The Skinny Confidential is all about creating elevated, effective, self care essentials that are easy to habit stack into your busy schedule. While at Sharma Brands, I led the redesign that drove conversion from 3.0% to 6.7% immediately post launch with a 10% increase in AOV and a 29% increase in returning customers.

Title

TSC

The Skinny Confidential is all about creating elevated, effective, self care essentials that are easy to habit stack into your busy schedule. I led the redesign that drove conversion from 3.0% to 6.7% immediately post launch with a 10% increase in AOV and a 29% increase in returning customers.

Title

TSC

The Skinny Confidential is all about creating elevated, effective, self care essentials that are easy to habit stack into your busy schedule. I led the redesign that drove conversion from 3.0% to 6.7% immediately post launch with a 10% increase in AOV and a 29% increase in returning customers.

Live site

Halfdays

Halfdays is a ski and outdoor wear brand for women, by women. While at Sharma Brands, I led the redesign increased conversion by over 50% and boosted average engagement time by 82%+.

Title

Halfdays

Halfdays is a ski and outdoor wear brand for women, by women. While at Sharma Brands, I led the redesign increased conversion by over 50% and boosted average engagement time by 82%+.

Title

Halfdays

I led the redesign that boosted conversion by 50%+ and average engagement time by 82%+.

Live site

Everlane

Everlane makes the most beautiful essentials, at the best factories, without traditional markups. While at Sharma Brands, I worked on an optimized homepage and PDP design, with a big focus on storytelling and increasing conversions.

Title

Everlane

Everlane makes the most beautiful essentials, at the best factories, without traditional markups. While at Sharma Brands, I worked on an optimized homepage and PDP design, with a big focus on storytelling and increasing conversions.

Title

Everlane

Everlane makes the most beautiful essentials, at the best factories, without traditional markups. While at Sharma Brands, I worked on an optimized homepage and PDP design, with a big focus on storytelling and increasing conversions.

Prototype

Skin Pharm

Skin Pharm offers in-clinic treatments and at-home skin care to improve your complexion, mood and confidence, too. While at Sharma Brands, I worked on the re-design of Skin Pharm's site.

Title

Skin Pharm

Skin Pharm offers in-clinic treatments and at-home skin care to improve your complexion, mood and confidence, too. While at Sharma Brands, I worked on the re-design of Skin Pharm's site.

Title

Skin Pharm

Skin Pharm offers in-clinic treatments and at-home skin care to improve your complexion, mood and confidence, too. While at Sharma Brands, I worked on the re-design of Skin Pharm's site.

Live site

Ripple Foods

Ripple Foods offers a nutritious & delicious milk alternative that is 100% dairy-free, vegan, nut-, lactose- & gluten-free. While at Sharma Brands, I led the redesign of their e-commerce site, combining two websites into one new optimized experience.

Title

Ripple Foods

Ripple Foods offers a nutritious & delicious milk alternative that is 100% dairy-free, vegan, nut-, lactose- & gluten-free. While at Sharma Brands, I led the redesign of their e-commerce site, combining two websites into one new optimized experience.

Title

Ripple Foods

Ripple Foods offers a nutritious & delicious milk alternative that is 100% dairy-free, vegan, nut-, lactose- & gluten-free. While at Sharma Brands, I led the redesign of their e-commerce site, combining two websites into one new optimized experience.

Live site

Hanacure

Hanacure creates efficient and effective solutions for healthy skin. Experience cross-functional skincare that delivers professional-level results. While at Sharma Brands, I helped redesign their homepage with an emphasis on conversion and brand storytelling.

Title

Hanacure

Hanacure creates efficient and effective solutions for healthy skin. Experience cross-functional skincare that delivers professional-level results. While at Sharma Brands, I helped redesign their homepage with an emphasis on conversion and brand storytelling.

Title

Hanacure

Hanacure creates efficient and effective solutions for healthy skin. Experience cross-functional skincare that delivers professional-level results. While at Sharma Brands, I helped redesign their homepage with an emphasis on conversion and brand storytelling.

Prototype

I started out my design career as a product designer, discovering my love for e-commerce while working at Shopify.  In my spare time, I co-founded Yellow Beauty out of my kitchen with $1,000, scaling it to 7-figures and landing deals with Anthropologie, Urban Outfitters, Hudson's Bay, and FabFitFun.

I spent the last two years helping build the design team at Sharma Brands as Director of Design, where I led the design and launch of websites for some of the top DTC brands in the U.S. 

Now, I'm running Otherhalf Studio, working one-on-one with brands to help them scale through high-converting designs.

I started out my design career as a product designer, discovering my love for e-commerce while working at Shopify.  In my spare time, I co-founded Yellow Beauty out of my kitchen with $1,000, scaling it to 7-figures and landing deals with Anthropologie, Urban Outfitters, Hudson's Bay, and FabFitFun.

I spent the last two years helping build the design team at Sharma Brands as Director of Design, where I led the design and launch of websites for some of the top DTC brands in the U.S. 

Now, I'm running Otherhalf Studio, working one-on-one with brands to help them scale through high-converting designs.

Designed sites for

Halfdays
The Skinny Confidential
Everlane
Via Carota Cocktails
Salud
Ripple Foods
Hanacure
Simon Pearce
Stories & Ink
Skin Pharm
HexClad

Designed sites for

Halfdays
The Skinny Confidential
Everlane
Via Carota Cocktails
Salud
Ripple Foods
Hanacure
Simon Pearce
Stories & Ink
Skin Pharm
HexClad

Services

Branding
Art Direction
UX / UI Strategy
Custom Web Design
Custom Shopify Dev
Landing Pages
CRO Audits
Monthly Retainers