An e-commerce designer and entrepreneur best known for creating beautiful designs that convert. ex-Shopify, ex-Sharma Brands. Running Otherhalf Studio.
An e-commerce designer and entrepreneur best known for creating beautiful designs that convert. ex-Shopify, ex-Sharma Brands. Running Otherhalf Studio.
Salud
Salud elevates your health goals with nostalgic Latino flavors. While at Sharma Brands, I led the redesign of their e-commerce site which led to an increase in site conversion from 3.5% to 6% post launch.
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TSC
The Skinny Confidential is all about creating elevated, effective, self care essentials that are easy to habit stack into your busy schedule. While at Sharma Brands, I led the redesign that drove conversion from 3.0% to 6.7% immediately post launch with a 10% increase in AOV and a 29% increase in returning customers.
Title
TSC
The Skinny Confidential is all about creating elevated, effective, self care essentials that are easy to habit stack into your busy schedule. I led the redesign that drove conversion from 3.0% to 6.7% immediately post launch with a 10% increase in AOV and a 29% increase in returning customers.
Title
TSC
The Skinny Confidential is all about creating elevated, effective, self care essentials that are easy to habit stack into your busy schedule. I led the redesign that drove conversion from 3.0% to 6.7% immediately post launch with a 10% increase in AOV and a 29% increase in returning customers.
See work
Halfdays
I led the redesign that boosted conversion by 50%+ and average engagement time by 82%+.
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Everlane
Everlane makes the most beautiful essentials, at the best factories, without traditional markups. While at Sharma Brands, I worked on an optimized homepage and PDP design, with a big focus on storytelling and increasing conversions.
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Skin Pharm
Skin Pharm offers in-clinic treatments and at-home skin care to improve your complexion, mood and confidence, too. While at Sharma Brands, I worked on the re-design of Skin Pharm's site.
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Ripple Foods
Ripple Foods offers a nutritious & delicious milk alternative that is 100% dairy-free, vegan, nut-, lactose- & gluten-free. While at Sharma Brands, I led the redesign of their e-commerce site, combining two websites into one new optimized experience.
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Hanacure
Hanacure creates efficient and effective solutions for healthy skin. Experience cross-functional skincare that delivers professional-level results. While at Sharma Brands, I helped redesign their homepage with an emphasis on conversion and brand storytelling.
Prototype
I started out my design career as a product designer, discovering my love for e-commerce while working at Shopify. In my spare time, I co-founded Yellow Beauty out of my kitchen, which went on to be sold in Anthropologie, Urban Outfitters, Hudson's Bay, and FabFitFun.
I spent the last two years helping build the design team at Sharma Brands as Director of Design, where I led the design and launch of websites for some of the top DTC brands in the U.S.
Now, I'm running Otherhalf Studio, working one-on-one with brands to help them scale through high-converting designs.
I started out my design career as a product designer, discovering my love for e-commerce while working at Shopify. In my spare time, I co-founded Yellow Beauty out of my kitchen, which went on to be sold in Anthropologie, Urban Outfitters, Hudson's Bay, and FabFitFun.
I spent the last two years helping build the design team at Sharma Brands as Director of Design, where I led the design and launch of websites for some of the top DTC brands in the U.S.
Now, I'm running Otherhalf Studio, working one-on-one with brands to help them scale through high-converting designs.
Designed for
Halfdays
The Skinny Confidential
Everlane
Via Carota Cocktails
Salud
Ripple Foods
Hanacure
Simon Pearce
Stories & Ink
Skin Pharm
HexClad
Designed for
Halfdays
The Skinny Confidential
Everlane
Via Carota Cocktails
Salud
Ripple Foods
Hanacure
Simon Pearce
Stories & Ink
Skin Pharm
HexClad
Services
Branding
UX / UI Strategy
Web Design & Dev
Custom Shopify Sites
Landing Pages